Over the past two months, Pistol Lake has made some radical changes. At first, we were making face masks to support frontline healthcare workers. Then as the ever-evolving process changed again, we made them available to the general public as well.
These days, we're often asked: Sure, you made face masks, but how? Given the circumstances, it was a challenge – but one that our team, including CEO Ryan Light, was game for.
Detailed for a new piece titled COVID-19 Edition: Pistol Lake Re-Tools Warehouse to Make Much Needed Masks on Social Starts, Light recounted the company journey through a complicated March and April.
"In the first week, knowing what to make, how to make it, who to make it for, and who wanted/needed it specifically was a confusing mess. We took to Twitter, Reddit, Slack channels, Facebook, got email intros, made cold phone-calls, you name it! All to answer the question: 'Exactly what should we be making and for who?'"
If you're the type of human that loves behind-the-scenes looks, this one is for you.
Overwhelmingly, the overall response has been incredible – not only with the face masks but to our site-wide sale back in March as well. To say that our community saved numerous jobs would be a vast understatement. We feel extremely lucky to have a group of collective rockstars behind us, both near and far – so thank you, thank you, thank you!
If you ever have questions, comments, or suggestions, never hesitate to reach out at email@example.com – we'll always take care of you.