Klaviyo, the site that houses and delivers our marketing campaigns, wrote an article examining the impact of the coronavirus crisis on the world of e-commerce. And, wouldn't you know, Ryan Light, our fearless leader, chimed in.

As big companies like Amazon have struggled to provide a human element as of late – and who can blame them right now? – consumers have flocked to places where they know that communication is key.

Enter: Pistol Lake.

Here's how we see it, via Klaviyo:

***

Creating a deep connection between their customers and their brand has played a critical role in helping Ryan Light and the team at Pistol Lake, a California-based e-commerce performance apparel company, navigate the challenges of the last few weeks. 

Their community of customers has always been core to Pistol Lake, but the strength of the connection has been even more clear in recent weeks as the company communicated openly in an email about the dire financial risks it was facing.

Ryan said that in response to his email, “Customers reached out to ask how are [you]? How is the team?”

They also purchased—a lot. Pistol Lake generated the equivalent of a month-and-a-half of sales in a single weekend.

Pistol Lake’s customers have always been fiercely loyal but, now, they’re also fiercely caring.

“Our customers don’t want us to go away,” said Ryan.

***

Klaviyo put together an incredible and insightful piece, so go read the rest of it! As always, thanks for your love and support.