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    News — Cotton

    Introducing: Pistol Lake: Reloaded

    Pistol Lake: Reloaded

    We won’t bury the lede for once: today, we’re launching an official site where you can buy and sell used Pistol Lake gear from each other in return for cash or store credit to our shop. You’ll also find some gear directly from us that is discontinued, slightly off-spec, or something that was used for an hour in a photoshoot at a solid discount… basically, this is an online version of the LA pop-up warehouse sales we used to run pre-COVID. (Remember those days? Me neither.)

    Ultimately, we did this for a number of reasons, but a brand we admire recently asked the question: “are we willing to recognize that our consumer behavior and buying habits are at the root of many problems we face today?”

    Trying to do better – and even just firing up that conversation – is the main reason we started Pistol Lake in 2012. Not only to make the most versatile and comfortable clothing ever, but to challenge the way that we consume things. Too often, consumer companies are driven by market forces to make cheap items with a focus only on the top and bottom lines. Of course, everyone in between gets squeezed during the process.

    While that trend has changed over the last few years, consumers are now told that they can have their cake and eat it too. That ‘new product’ might be better for the environment, but it can also be packaged by underpaid labor, flown around the world by jet, and then driven to their front door.

    Before your sanctimony meter goes to 11, the Pistol Lake brand doesn't always live up to the lofty values mentioned above. Since the pandemic started, for example, we were forced to use a shipping warehouse in Delaware, as you’ve surely noticed on your packages and return slips – which is far from our usual standard of close manufacturing and warehousing to cut down on emissions (we're working on a solution here for early 2022).

    As individuals, the six of us are just as guilty as other consumers as well. We don't always live up to our aspirations to consume less. We fall in love with new consumer products from cool brands that are making the latest and greatest such-and-such. And really, who doesn’t sometimes?

    But in pouring our blood, sweat, and tears into this business, we have learned this: consumer dollars are our votes on how companies act. When we buy things, some of those companies will treat their employees and contractors better than others. Some will make decisions that affect the environment in more negative ways than others.

    Our goal is always to put money in the hands of those who will be good stewards of their employees and the environment (in addition to taking care of their bottom lines, naturally).

    So, back to today. We're excited to announce another tangible step towards lessening OUR impact. Pistol Lake is opening up a resale site called Reloaded, where you can easily sell your used gear. Too often, clothing we don't wear anymore ends up in landfills, even if it makes a first stop at a Goodwill or shelter.

    We put a lot of effort into diverting water bottles from ending up in landfills – now we’re trying to put an equal effort into keeping our gear outta there too.

    I’ll now get down off my high-horse and invite you to check out our latest project. Let us know what you think, but we hope it helps us take a bit less, and do a little more.

    Now Launching: The Builder Shirt

    Builder Shirt - Faded Navy

    At long last, the Builder Shirt is here.

    A few months ago, we ran a pre-sale to gauge interest in a rugged overshirt – needless to say, the reaction blew us away.

    All of our wonderful pre-orders have successfully shipped out, which means we've got a few leftovers in AlpineVintage BlackFaded Navy, and Sand.

    Made out of 7 oz. 100% Cotton Twill, this sturdy and well-built shirt was sewn with all of Pistol Lake's minimalist stylings in mind.

    Whether you're doing some much-needed spring cleaning in the garage or taking on a windy boardwalk, the Builder Shirt is ready for it all. 

    The Rapid-Fire Facts

    • Heavier than your average button-down shirt - like a cross between a shirt and a jacket.
    • Or, more affectionately, a 'shacket'
    • Soft, broken-in feel with a flat waistline
    • Two chest pockets with built-in pencil slot
    • Contrast stitching on the pencil slot + top buttonhole
    • Sewn loop on the back for hanging
    • Resistant to tearing and abrasion
    • Preshrunk so it'll never lose shape, no matter the project
    • We recommend ordering your usual shirt size
    • Size down if you want an extra-snug fit, but there is no stretch

    Get Up + Get Out With Pistol Lake

    Minimalist Tee - Pistol Lake

    Congrats, your cozy wintertime efforts have succeeded and spring has officially sprung!

    Although that typically means some wet April Showers, the light at the end of the tunnel is in sight – warmer weather and all the adventure you can dream up.

    Whether you're in the market for a new odor-resistant workout tee or a sweatshirt for sitting around the fire – Pistol Lake's April Showers and May Flowers collections will point you in the right direction.

    We've got tons of restocks and releases coming up in April and May – what are you looking forward to?

    Find Your Crew With Our Cotton Crew Tees

    Find Your Crew With Our Cotton Crew Tees

    We're headed full speed toward Daylight Savings, which means that sunny hangouts and big-time adventures are right around the corner.

    Basically, y'all have been asking and we never disappoint, so: Cotton Crew Tees are stocked once again.

    Available in Charcoal, Faded Navy, Optic White, Burgundy, Clay, and short-run Alpine, these are the perfect accent for your new and improved spring wardrobes.

    These Pistol Lake classics are 100% organic cotton and come built with a rib-binding construction so your collar will never get scrunched up.

    If you're into timeless and versatile staples, our Cotton Crew Tees might just scratch that itch of yours.

    Launch City: The Builder Shirt Pre-Sale

    Builder Shirt Pistol Lake

    Today is a big day at Pistol Lake because we're officially stepping back outside the box again.

    While Eudae is our bread and butter, staying comfortable but stagnant is not something we do well. So the team hunkered down, hit the lab, and came up with a new timeless shirt inspired by classic American workwear.

    We're so happy to introduce our Builder Shirt, a pre-sale prototype unlike anything else we've made before. Here's the rub:

    Made with 7 oz. 100% Cotton Twill, this rugged overshirt comes with all of Pistol Lake's minimalist stylings. Perfect as the top layer during the springtime but helpful as a mid-layer in the snowy tundra, the Builder Shirt is ready for anything.

    Best of all, the relaxed fit gives more room in the body than most Pistol Lake shirts, so it'll cover you from weekend garage projects to the bar with ease.

    Pre-sales are available now in Alpine, Vintage Black, Faded Navy, and Sand!

    Nitty-Gritty:

    • Heavier than your average button-down shirt - like a cross between a shirt and a jacket.
    • Or, more affectionately, a "shacket"
    • Soft, broken-in feel with a flat waistline
    • Two chest pockets with built-in pencil slot
    • Contrast stitching on the pencil slot + top buttonhole
    • Sewn loop on the back for hanging
    • Resistant to tearing and abrasion, put it to the test
    • Preshrunk so it'll never lose its shape, no matter the project
    • We recommend ordering your usual shirt size
    • Size down if you want an extra-snug fit, but there is no stretch

    Pre-sale Note: Waste not, want not. This is a pre-sale and we're doing something new with pricing to reward early birds. The earlier you reserve one of these bad boys, the more you'll save. 

    The $79 price you see now will increase continually until delivery in late March, assuming we hit our minimum order quantity.

    Chase your future spring daydreams with our newest creation yet – what are you waiting for?