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    News — Eudae

    The Future of Midweight Eudae is here

    One-Bag Henley - Pistol Lake

    It’s here. The future of Midweight Eudae has arrived.

    After months of tweaking and testing, our V2 One-Bag Henley is ready to hit the trails, slopes, and anywhere your next adventure goes.

    We’re launching this era in CharcoalNavyBurgundyHunter, and Heather Gray colorways – and this new iteration boasts a fresh yarn formulation for increased durability and an aversion to pilling.

    Rest assured, nothing else has changed and Midweight Eudae is still odor-resistant, sweat-wicking, and buttery soft to the touch. 

    To distinguish the old from the new, all V2 shirts will now read FORMULA 02.22.01 on the backside of the hem tag.

    Our small team has always strived to create bigger and better things right here in the United States, so we’re excited to share this crucial step in the process. 

    But if sleeves aren’t your jam - our V2 One-Bag Tee blasts off on Thursday!

    Introducing: Pistol Lake: Reloaded

    Pistol Lake: Reloaded

    We won’t bury the lede for once: today, we’re launching an official site where you can buy and sell used Pistol Lake gear from each other in return for cash or store credit to our shop. You’ll also find some gear directly from us that is discontinued, slightly off-spec, or something that was used for an hour in a photoshoot at a solid discount… basically, this is an online version of the LA pop-up warehouse sales we used to run pre-COVID. (Remember those days? Me neither.)

    Ultimately, we did this for a number of reasons, but a brand we admire recently asked the question: “are we willing to recognize that our consumer behavior and buying habits are at the root of many problems we face today?”

    Trying to do better – and even just firing up that conversation – is the main reason we started Pistol Lake in 2012. Not only to make the most versatile and comfortable clothing ever, but to challenge the way that we consume things. Too often, consumer companies are driven by market forces to make cheap items with a focus only on the top and bottom lines. Of course, everyone in between gets squeezed during the process.

    While that trend has changed over the last few years, consumers are now told that they can have their cake and eat it too. That ‘new product’ might be better for the environment, but it can also be packaged by underpaid labor, flown around the world by jet, and then driven to their front door.

    Before your sanctimony meter goes to 11, the Pistol Lake brand doesn't always live up to the lofty values mentioned above. Since the pandemic started, for example, we were forced to use a shipping warehouse in Delaware, as you’ve surely noticed on your packages and return slips – which is far from our usual standard of close manufacturing and warehousing to cut down on emissions (we're working on a solution here for early 2022).

    As individuals, the six of us are just as guilty as other consumers as well. We don't always live up to our aspirations to consume less. We fall in love with new consumer products from cool brands that are making the latest and greatest such-and-such. And really, who doesn’t sometimes?

    But in pouring our blood, sweat, and tears into this business, we have learned this: consumer dollars are our votes on how companies act. When we buy things, some of those companies will treat their employees and contractors better than others. Some will make decisions that affect the environment in more negative ways than others.

    Our goal is always to put money in the hands of those who will be good stewards of their employees and the environment (in addition to taking care of their bottom lines, naturally).

    So, back to today. We're excited to announce another tangible step towards lessening OUR impact. Pistol Lake is opening up a resale site called Reloaded, where you can easily sell your used gear. Too often, clothing we don't wear anymore ends up in landfills, even if it makes a first stop at a Goodwill or shelter.

    We put a lot of effort into diverting water bottles from ending up in landfills – now we’re trying to put an equal effort into keeping our gear outta there too.

    I’ll now get down off my high-horse and invite you to check out our latest project. Let us know what you think, but we hope it helps us take a bit less, and do a little more.

    Friday 4-1-1: Stretch Terry Hoodies + Minimalist Short Sleeve Henleys

    Stretch Terry Hoodie - Forest

    It's Friday, you made it!

    This Sittin' Around The Fire season, our Stretch Terry Hoodies are getting a mini-restock special. Starting now, the uber-popular Forest colorway is available – plus the launch of Gray, a brand new style. 

    This versatile piece is crafted from 66% TENCEL™️ Lyocell, 28% Organic Cotton, and 6% Spandex – but guaranteed to be 100% comfortable.

    (Also, pssst, Please give a round of applause to the two newest members of the Minimalist Short Sleeve Henley family – Light Heather Gray and Heather Lake!)

    Summertime Comfort: Minimalist Boxer Briefs are here

    Minimalist Boxer Briefs - Pistol Lake

    While Pistol Lake might've started out with shirts, the foray into Eudae-based boxers was always inevitable. Three distinct styles later, our undies are the ultimate cherry on top of any order. 

    Today brings a restock of our Minimalist Boxer Briefs in BlackHeather GrayArmyNavy, + Pacific Fog.

    Bundle to Save:
    4-pack code: 4BRIEFS (15% off)
    6-pack code: 6BRIEFS (17% off)
    10-pack code: 10BRIEFS (>20% off)

    These wicked soft, sweat-wicking, and breathable beasts are a staple we just can't live without. So whether you're dipping a sustainable toe into the Eudae waters or finally replacing your old, dusty collection, our boxers, briefs, and trunks have got you covered – literally.

    XXL, 3XL, and XLT Minimalist Tees are stocked

    Pistol Lake - XLT

    It's been quite the wait, but we hope it was worth it!

    Today marks the arrival of the XLT Minimalist Tee.

    Our No. 1 best-selling item year after year, this summertime staple was the obvious first choice for an inventory expansion. Both functional and fashionable, this sweat-wicking shirt will be your new partner-in-crime.

    We're launching the new size in BlackHeather GrayNavy, Army, and Pacific Fog.

    Additionally, these colors are available in S, M, L, XXL, and 3XL sizes as well. So, whether you're hanging out beachside or climbing the tallest peaks, do it in ultimate style!